Kiddyum was started by a Mum in her kitchen in Manchester. Jayne had a toddler and a baby and found she was spending a huge amount of time after each day at work making healthy food for them to eat. Jayne was not satisfied with the quality of existing kids’ ready meals, so she decided to launch her own range and Kiddyum was born.
Kiddyum meals are based on the recipes that Jayne developed to feed her own children – they contain no nasties, no added salt or sugar, meat is responsibly farmed in the UK and all fish is MSC approved. The meals are frozen which seals in all the freshness, taste and texture of the original.
The packaging is kind to the environment and is 99% recyclable.
Jayne built up the business and the meals are now widely available across the whole of the UK.
In September 2020, Kiddyum started an exciting new chapter when it became part of the Albert Bartlett family. The company was established in 1948 and remains family run from its headquarters in central Scotland, where it specialises in supplying potatoes and potato-based dishes in the fresh, frozen and chilled categories.